I attended my first ever fashion week alongside fellow blogger, Leanne and my other best gal pal, Melissa last year (2017) and it was a dream come true. Not only did I get to mingle and network with bloggers, brands, and influencers from all over the country...I was hoping out of the iconic yellow taxis in my best dress like Carrie Bradshaw ready to take on the city that is buzzing with excitement and never sleeping. The only problem? I had no game plan. I had my best friends, a suitcase full of clothing and tickets to an NYC party and did everything on a whim. Don't get me wrong...it was magical and spontaneous but I've really revved up the organization and planning for this year! And I want to share it with YOU.
First things first...
- Plan your show list!
NYFW is notorious for being last-minute. It's like you have to transform into Sherlock Holmes to find out the show lists and PR contacts. Showtimes & dates are usually released between August and early September. This gives YOU the blogger/ creator little time to get your pitch on! (we will touch base on pitching later). Now that the schedule is released you're going to want to plan out the shows you’d like to attend. Just be aware that the smaller designers are usually towards the beginning of the week.
Lucky for you I have some dates and times listed here:
Your PR Pals
Your next plan should be to conquer several PR companies. Make sure you're reaching out between 5-6 weeks before the show. These PR teams are receiving hundreds of emails daily so make sure you’re keeping your pitch short, sweet and to the point. In your email, you should be linking your blog, social platforms and media kit. I recommend casting a wide net and trying to email as many PR companies as you can. Not everyone is going to respond and that’s okay! But the odds are in your favor if you’re covering your bases. Remember you can have 100 or 100,000 followers there is no amount needed to pitch the perfect email for your invite to fashion week.
Find Your Tribe!
If you’re attending NYFW this is the perfect chance to be social and network until your hearts content. If you’re a new blogger this could be crucial for you! Reach out to girls via Instagram and see if they are attending. Organize a coffee date, dinner and drinks after a show, head off to a party together! The more you immerse yourself in the social scene during this glamorous week the more you’ll learn! Last year we met some lovely girls! We even have a girl we met last year staying with us at our hotel for this year (shout out to you, Cindy)! Network, network, network! It’s important to build relationships in the industry if you want to grow...AND it’s also a lot of fun.
- Plan out your outfits BEFORE you head to the big city. Decide what shows, events and parties you plan on attending and choose accordingly. I say the more options the better...but that’s just me!
- Hotel sharing is one of the biggest money savers. NYC is a pricey city. Grab your blogger besties and split a room for half the cost. Another idea is to try pitching to a hotel. Sometimes they allow you to stay in exchange for some social media coverage and a blog post feature.
- Pack snacks! Last year the only four things we purchased were coffee, cheap wine, expensive gourmet salads and pizza delivery at 1 am (it was delicious). The rest of the time we made sure to stock our mini fridge with snacks from home to cut costs.
- Phone chargers! Bring them all. Extra for friends! I like to carry an external charger ready to go in my purse. You don’t want to find yourself at a show or party with the dreaded…"low power mode" sign.
Lastly, Stop and take in those city lights!
Chances are you will be running around in heels that probably make your feet feel like they’re going to fall off... but remember to stop at some point and take it all in! I made sure to do this last year. I stood there like a deer in headlights staring at... a million headlights in the center of Manhattan just in awe of my surroundings. It’s truly a magical week and I hope if you’re attending you love every chaotic, thrilling, sleep-deprived minute!
"Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.” —Vivienne Westwood